A) points-of-difference Hermione used ___________ to evaluate the quality of this service? The difference between options standard features. c. Increased customer loyalty When it comes to services, quality is measured in terms of? It is always rational to prefer brand names over generic substitutes. c. Social metrics b. One of the reasons Johnson and Johnson's Tylenol brand pain reliever is such a powerful brand is because the company pulled the product off of grocery store shelves when there was a threat of possible product tampering. Using the information given in the given problem and the rates shown in the given figure, prepare a depreciation schedule showing the depreciation expense, accumulated depreciation, and book value for each year under the Modified Accelerated Cost Recovery System. b. -Strong brand expands the target market -Strong brand increases competition -Strong brand improves production output -String brand builds customer loyalty, Two established brands collaborating to offer a single product or service that . e. Individual product branding, Which of the following conditions make it favorable for a retailer to launch a store-brand? e. Not-for-profit organizations may not be allowed to segment. A brand can be described as a promise to the customer. C) category points-of-parity; deliverable points-of-parity A) points-of-inflection C) deviance, peculiarity, deformity Select one: This suggests that in order to have a successful service experience the customer has to know? b. d. Brand name, service mark. Protect the product from excessive heat or cold. B) strategic points-of-parity; conceptual points-of-parity He wanted to create a distinctive brand personality for the store, so he insisted that all of the employees wear purple robes and long, pointed hats while they were on duty so they would all look like wizards to customers. A) Points-of-parity B) points-of-presence d. Brand awareness Excessive branding. E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. d. Attribute Select one: D) announcing category benefits e. Perishability (Inventory). E) price-quality positioning, Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference Share. B) channel E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. c. Cross-marketing Lysol Disinfecting Wipes - Lemon and Lime Blossom. A) brand vision Attributes like gentle and caring were of no value unless consumers believed that its deodorant was strong enough, its shampoo would cleanse and its cosmetics would be colorful enough. A ______________ is an organization that exists to achieve some goal other than the usual business goals of profit, market share, or return on investment? b. B) mystery Tommy Hilfiger conveyed the brand's category membership by ________. Employee morale was very important to the company so she knew that the coffee needed to be good. . C) desirability D) competitive points-of-parity; peculiar points-of-parity Licensing. They may only provide one element in a network of services received by the customer. A) Procedural maps A) brand slogan a. D) using channel differentiation It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. E) TQM. C) The highest level of brand equity involves establishing product benefits. The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. E) point-of-presence. a. a. Diffusion a. These are all reasons not-for-profits need to use complementary positioning. d. Private-label brand, middleman brand Select one: https://www.youtube.com/watch?v=3MgSiq71NXQ A.geologic processes occur as endless cycles B.the earth was once covered by a "universal" flood C.geologic. A) Customers are willing to buy by brand only when it assures "top quality. B) leverageable advantage C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. e. Service encounter, Hermione was the office manager for a small business in the city. A. Flanker brand e. Licensing, Raul purchased a microwave oven. E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. D) resilience Brands control the conversation with customers. Creamer, sugar, stir sticks and cups are provided for a nominal fee. Each ad features one of SJC's competitors and conveys an advantage SJC has over that competitor. She found three that provided equipment and made weekly deliveries of supplies. Brand name, service mark. Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . Consumers with high behavioral loyalty are unlikely to switch. B) desirability, peculiarity, deliverability B. Notes. C) The highest level of brand equity involves establishing product benefits. ___________ is the consumers' ability to identify the brand under different conditions, as reflected by their brand recognition or recall performance. b. Reliability e. Transaction, _____________ is when a business uses one brand name to cover a variety of products? E) Chloe: All you need for a beautiful you. e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? D) A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers. Select one: A. some firms have begun advertising private label brands. e. Landmark, Which of the following is NOT one of the three dimensions to service quality discussed in class? D) points-of-difference c. It is not a good brand name because it isn't clear that it is about dog food. Most Relevant is selected, so some comments may have been filtered out. Generic branding strategies are often associated with a low price. D) believability Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese. Select one: Which of the following is the company using to convey its membership in the retail segment? 1 12 4. b. e. The squeaky wheel principle, Karel is the office manager for a medium sized-firm in the city. No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. D) product differentiation C) believability d. Because it gives you an opportunity to show that you were right and the customer was wrong. Stay Safe. D) desirability, deliverability, differentiability D. many consumers still perceive private labels as being inferior to manufacturer's brands. A) Category points-of-difference A. There are several popular attribution models . All marketing strategy is built on STPsegmentation, targeting, and ________. serve as sensory receptors for temperature and pain stimuli. C) directly proportional Often, this self-analysis is the hardest part. Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. Brand: A brand is a distinguishing symbol, mark, logo, name, word or sentence that companies use to distinguish their product from others. B) Category points-of-difference This is an example of ________. Before you can measure the quality of a service, you need to understand? the goal of positioning is to ________. a. C) Clarity offers you the best prices for the best quality. Ben works 7.5 hours per day. a. B. flanker brand. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Which of the following statements about blue ocean thinking is true? A) original, ambiguous, and straightforward Ingredient branding \hspace{240pt}\textbf{Dividends Declared}\\ Rsum. Save the GoogleEarth image that shows the feature in the wider context of the surrounding landscape, Explain why deserts and vegetation showup clearly in the map of Africa below, copied from GoogleEarth.. A service is the intangible component of a product. How does FDA ensure generic medicines work the same as brand-name medicines? E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, A half-truth is a deceptive statement that includes some element of truth. C) relying on the product descriptor a. C) brand identity Empathy What the training program for employees was intended to accomplish. He gave his clients a book that they could use to keep a record of their visits to his practice and record their thoughts and feelings about the therapy. C. reinforcing the current image. E) reliability, A supplier creates better information systems, and introduces bar coding, mixed pallets, and other methods of helping the consumer. E) Price-quality positioning, ) BMW positioned itself as the only automobile that offered both luxury and performance. E) persuasion based on believability, The typical approach to positioning is to inform consumers of a brand's category membership before stating its ________, d. Offer a consumer clues as to the quality of the product inside. b. d. The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. Raul pointed out that even though there is nothing in writing, _________________ means that if the microwave doesn't work he can return it. She called all three and asked them to come in and put on a demonstration so that the employees could decide which coffee they liked best. Which of the following describe spam? Select one: E) identifying counter examples, A well-known car manufacturing company introduces a new hatchback model by describing its distinctive features and then stressing the speed and safety qualities of the car. a. Feedback. A) cast e. Productization, Hermione was the office manager for a small business in the city. C. Alliance or co-branding works best when the two brands are unrelated. b. Surgeon General Regina Benjamin, MD, MBA, is serving as Zillow's health advisor. O A . d. Multiproduct branding B) reliability b. Pacinian corpuscles at an average value of $27.20. D) reliability Select one: Which of the following is NOT correct regarding brand awareness? d. Generic branding Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. These brands offer experiences and we buy them with that experience in mind. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. b. Inseparability A)The person behind the business is never as important as the product or service. b. a. He was very good at dealing with lower back pain. Select one: O It is always rational to prefer brand names over generic substitutes O B . 100% (8 ratings) 11) Brand equity is the value that the users derives or equate from a particular brand. Substitution (statement 2 into statement 3) or transitive property 5. Carnival Corporation is the world's largest cruise line company. D) Competitor analysis c. Common sense. B) brand awareness e. Recovery strategy. (10 points - 2 points for diagram, 4. C. Alliance or co-branding works best when the two brands are unrelated. b. D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. \end{array} Which of the following terms is most closely associated with the statement: "attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe that they could not find to the same extent with a competitive brand"? Select one: The key to success for rejuvenating a brand image is to highlight the newness to attract former consumers. C. Packaging does not influence the consumer buying decision. Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). A. C. quality of in-store displays and packaging of private label brands has increased. d. Perishability (Inventory) D) practicality A) positioning. B) focusing on reliability Select one: e. All of these are the point we were trying to make. Industrial tools claiming to have durability, and antacids announcing their efficacy convey a brand's category membership by ________. Identify the fixations in different stages of psychosexual development that can result in problems later in life. E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. A) the soap is one-quarter cleansing cream c. Project an image for the product. A) comparing to exemplars c. A warranty C) to rationalize competitors' perceived points-of-difference By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. e. Multiproduct branding, According to your instructor, a brand can be thought of as a promise you make to your customers. " The same is true of Clorox products. D) setting Its price is $27\$27$27 per share, and the price to the public is $28\$28$28.95.Becker also provides the market stabilization function. D) brand architecture According to the given scenario, Ford Motor Co. conveyed their brand's category membership by ________. Karel knows he could probably get the coffee for less money if he went out and picked it up himself, but he appreciates the convenience of not having to worry about it. d. Meissner's corpuscles. C) points-of-inflection C) cast a. e. The retailer has a lot of experience with advertising. c. Quality d. Association d. Disintermediation A) language This is an example of ________ differentiation. Which of the following statements about branding is. Which of the following statements about branding is TRUE A Customers are willin. The express warranty In terms of the goods-services continuum, this is an example of a ___________? School University of Malaysia Sabah; Course Title HE 19; Type. A(n) ________ is a group of firms offering a product or class of products that are close substitutes for one another. b. Inseparability Creating a brand uses the psychological principal of classical conditioning. In the front of the book was a beautiful picture and an inspiring poem that would remind his clients that lower back pain can be treated with a visit to Frodo. In writing To communicate its unique positionand to avoid association with its Explorer and Country Squire modelsthe vehicle, eventually called Freestyle, was designated a "sports wagon". In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface.
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