(3 Hours). 'Contemporary' refers to the models and theorists from the second halves of the 20th and the 21st centuries. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. MKTG6226. Offers students an opportunity to better understand our society and enhance an ethical mind-set, while highlighting the ways marketers can contribute to societal well-being. Discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? Examines how communication impacts relationship quality and commitment. Includes professional accounting students. Job Summary. Communication in a Digital Age. (3 Hours). Offers students an opportunity to learn to use computational tools to gather and analyze network data, derive data-supported insights, and develop effective network interventions. May be repeated once. Speak with your advisor to determine a plan that works for you. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. (4 Hours). Undergraduate Research Practicum in Marketing. Offers advanced training in video production techniques, allowing students an opportunity to develop a deeper theoretical understanding of cohesive marketing strategies. Health Communication Campaigns. (4 Hours). c.zangerl [@]northeastern.edu. . myNortheastern Opens New Window, Privacy Policy Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly . Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Attribute(s): NUpath Capstone Experience, NUpath Ethical Reasoning, COMM4533. The PDF will include all information unique to this page. Introduces students to the basic statistical concepts used by communication researchers. Associate Teaching Professor and Vice Chair for Undergraduate Education, Electrical and Computer Engineering. Explores historical, technical, and theoretical aspects of special effects. Interdisciplinary Research in Marketing Science. e.aboelela@northeastern.edu. Topics covered range from the philosophy of freedom to historical legal cases about free speech and the press to political correctness and the repression of dissent. 617.373.8900 Offers students the opportunity to demonstrate competency in communication skills such as oral reporting, conducting research in communication, and writing. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. Online Communities. Designed to prepare students to work with audio in modern media settings. Offers students an opportunity to better understand freedom and limits to freedom, particularly in the realm of speech and expression. Covers family systems and communication patterns; family rituals; power, conflict, and stress in families; relationship maintenance in families; and the role of family communication in health. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. Sports Broadcasting. COMM6320. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Boston, MA. Offers students an opportunity to apply what they learn in the course to their personal and professional lives. (4 Hours). Environmental Issues, Communication, and the Media. Focuses on the entire sales effort. Design for Human Experience. Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. Opens New Window Class Schedule: Monday-Friday. College of Social Sciences and Humanities. Designed to improve students' critical understanding of the visual, in its various forms, for communication. Swipe on Tinder or make the first move on Bumble. Opens New Window. Attribute(s): NUpath Integration Experience, COMM6102. COMM2451. Exposes students to contemporary perspectives on rhetorical theory and its use in society. Marketing Analytics. Family Communication. Advance Northeastern University's goal of giving 100% of students a global . A marketing plan project is used to enable students to apply their understanding about the marketing process. Attribute(s): NUpath Difference/Diversity, NUpath Ethical Reasoning. Building on previous course work, students have an opportunity to gain a deeper scholarly and professional understanding of strategic communication; cultivate professional and academic contacts; and demonstrate mastery of relevant theoretical concepts, professional principles, research methods, and writing approaches. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. (3 Hours). (4 Hours). (4 Hours). Introduction to Marketing in a Global Context. 2022-2023 Northeastern University Introduces the fundamental principles of communication law and ethics. Go Far NSU is where success begins. (4 Hours). (1-4 Hours). Theories of Conflict and Negotiation. Social movements considered may include immigration protests, AIDS activism, environmental advocacy, disability movements, racial justice, and feminism. Marketing and Communications Manager. Dating apps are more specific and numerous than ever. Communications Specialist. Production Practicum Abroad. Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. | Explores the latest trends in technology and new media, their effect on marketing goods and services, and how to deliver value to the customer using the latest technological innovations. Uses lectures, case discussions, team and individual exercises, and a project on creating a value-driven AI strategy to offer students an opportunity to begin to develop intuition behind modern AI technologies. Exposes students to concepts, frameworks, and theories critical to developing branding and advertising strategy in the twenty-first century, including brand positioning, target audiences definition, creative advertising, integrated marketing communications, the influence of social media, and assessing marketing and media effectiveness. (4 Hours). COMM1600. MKTG6120. Uses pressing contemporary controversies, rich historical examples, and broader theoretical texts to examine the collision of privacy and other important values, including free speech, transparency and accountability, efficiency, and security. Students apply persuasive principles, effective question-asking strategies, and business communication topics while participating in multiple forms of interviews, including informational, persuasive, and employment contexts. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. MKTG6200. Examines business issues associated with the entertainment industry. (4 Hours). Dan Mabery | Vice President for University Relations. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. At Northeastern University's College of Engineering, multidisciplinary and experiential learning options expand your window of knowledge, fuel innovation, and enable you to create an educational journey that meets your goals. Features both an academic approach to writing in the field of rhetoric and a practical approach to writing persuasively for general audiences. MKTG4510. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. Studies companies from startups to large multinationals across a variety of industries. Popular Communication. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. Managing Customer Engagement in a Service World. MKTG6285. MKTG6210. The Business of Entertainment. Posted: March 01, 2023. Prerequisite(s): MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D-, MKTG4502. Combines theory and practice in argument through individual presentations and team debates. Visual material floods our daily lives, whether we are actively consuming it or it is thrust upon us. Organizational Communication. Focuses on the fundamental role that communication plays in family life. | Communication and Sexualities. (3 Hours). They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Focuses on identifying and acquiring relevant data to address different marketing challenges, conducting relevant quantitative analyses, and communicating obtained insights across the organization to make better marketing decisions. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. Digital Marketing. The Northeastern University Marketing department is looking for a passionate, strategic and experienced Marketing Manager to join our growing dynamic team. Students work with a variety of materials, contemporary and historical, theoretical and empirical, fiction and nonfiction. Junior/Senior Honors Project 1. Singles today have no shortage of options when it comes to ways to find a date. The university offers a comprehensive range of undergraduate and graduate programs leading to degrees through the doctorate in nine colleges and schools, and select advanced degrees at graduate campuses in Charlotte, North Carolina, Seattle, Silicon Valley, and Toronto. (4 Hours). Communication Ethics. May be repeated without limit. Intended for marketing specialists and nonspecialists interested in incorporating a market focus from a general management or consulting perspective. We are a creative, multicultural community, and we understand that each individual builds a very personal path to success. Environmental Issues, Communication, and Media. After a nationwide search, Northeastern Illinois University has named Christopher Childers as its new Executive Director of Marketing and Communications. Metaphorically and literally, the class takes the trip from Vienna (Hitlers formative years) via Munich (the site of much of Hitlers early struggle for power), to Berlin (the former Nazi capital). New Product Development. Seeks to take the UDHR articles as a starting point to help students to creatively develop their own critical stance to aspects of the human rights declaration that might be problematic or missing. Special Topics in Communication Studies. Full-Time. Emphasizes families of color, families with LGBTQ members, and solo parent families. Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. Explores topics such as branding and advertising via mobile phones, online social networks and communities, technology adoption in global emerging markets, and how the Internet empowers customers and enables firms to engage in customer advocacy. Offers students an opportunity to learn how to implement such approaches in practice. Mr. Brock's recent experiences include the creation of digital marketing strategies for over 50 state and private universities at Academic Partnerships, LLC, an online program manager, and the re-imagining of extension studies at San Diego State University Global Campus. Health Communication Campaigns. (4 Hours). Explores various topics as they relate to health communication including interpersonal aspects, cultural issues, and political complexities of health. Provides an overview of the new-product-development process, with an emphasis on customer involvement in this process. (3 Hours). Explores business-to-business and business-to-customer strategies. About the Opportunity. Research in Communication Studies. MKTG6218. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (ENGL 1111 with a minimum grade of C or ENGL 1102 with a minimum grade of C or ENGW1111 with a minimum grade of C or ENGW1102 with a minimum grade of C ), MKTG3401. (1 Hour). After having a top advertising program, we foresaw a shift in marketing communications and founded the IMC degree in the early 1990s. About the D'Amore-McKim School of Business: Founded in 1922, the D'Amore-McKim School of Business at Northeastern University prepares the leaders that the times demand. Boston, MA 02115 Emphasis is on practical development of skills and evaluation of talent and potential. Her prior work in diversity, equity and . Marketing Research. Emergency Information Contemporary Rhetorical Theory. Considers various approaches for establishing fair and appropriate regulations and policies to mitigate such issues. Studies in detail the Universal Declaration of Human Rights and the European Convention on Human Rights. Sound Production for Digital Media. Examines the development, procedures, economic functions, and responsibilities of advertising. Creating Customer Value through Artificial Intelligence. COMM2100. Taught in London. (4 Hours). In the digital domain, our faculty seek to answer questions such as how digital products, social media, and online environments impact purchase, consumption, and product innovation; how consumers and firms respond to new digital technologies, digital communications and digital business models; how marketing actions affect online consumer behavior Presents the principles, history, and methods of public relations; processes of influencing public opinion; responsibilities of the public relations practitioner; and analyses of public relations programs. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. New technologies offer the possibility of new forms of creativity, political engagement, and social life; they also, however, offer very real opportunities to cause serious reputational harm, promote damaging malicious speech, create new controls on creativity, and violate privacy. The Assistant Director will develop the strategy in . Emergency Information Examines the producers role in story conceptualization, budget planning, preproduction, and marketing. Consumer Behavior. (4 Hours). COMM3307. Northeastern has a comprehensive benefits package for . Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art.
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