This seeming spot for Barbie Dreamhouse goes off the rails fast when a perky grown-up, played by Anna Kendrick, extols the features of the diminutive residence and then claims that Barbie found out about this Dreamhouse with an alert from Rocket Homes! That appears to be news to the main child in the ad, who says, skeptically, She did? Kendrick somewhat condescendingly explains, Well, its a supercompetitive marketa cue to introduce some supposed other dolls in the Barbie multiverse: Better Offer Betty, Ca$h Offer Carl and House Flipper Skipper, who are brought on set (and voiced) by other kids. All that said, the commercial is cute, showing a business suitclad team descending from a helicopter to convince our hero to abandon his off-the-grid existence and save the investing public. More from Ad Age: Morgan Freeman stars in Turkish Airlines Super Bowl spot. Its rare that an ad so clearly and convincingly presents its product as a solution to a problem in the marketplaceand does so in a way thats a joy to behold. And while there is indeed no voice over (nor hyphens, nor copy editors, apparently), there is an electronic-music soundtrack with a rapidly escalating, get-the-party-started beat thats straight out of the aural playbook of superstar DJs. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. This spot executes its strategyto show that the brand brings you more than just foodin flawless fashion. Opened in September 2020, SoFi Stadium is the home to both the Los Angeles Chargers and the Los Angeles Rams. You can watch the ad here. Advertise With Us (Opens in new window . Our narrator-turned-philosopher Ewan McGregor (who is known for, among other things, travel experience programs such as The Long Way Around) reminds us of whats really important in life as he strides by live commercial sets producing spots that look suspiciously like those for Budweiser (a horse and a dog in a stable), Bud Light (dueling knights reminiscent of the brands Dilly Dilly brigade) and a crew of floating astronauts (which could be from any one of a host of Super Bowl spots, none of which we can remember nowand thats the point). Chevy/YouTube. The intimation is that if Seth is OK with it, why should we be afraid? 2022 05:43 PM . The beauty of this spot isnt the sight gag of people heartily digging into dishwashing detergent, diapers and kitty litter, but the spot-on casting. Super Bowl 2022: The most notable commercials Some highlights include an "Austin Powers" reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple. More from Ad Age: See Idris Elba star in Booking.coms Super Bowl teasers. By It doesnt help that his friends and neighbors keep reminding him of his glory days by asking him to deploy his thunderbolt-throwing ability for mundane tasks that are, frankly, beneath a god. Edward Sutelan 2/12/2022 There are always some new advertisers that enter the mix for the Super Bowl. More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. Frito-Lay this morning released its anticipated Super Bowl ad starring Megan Thee Stallion and Charlie Puth, appearing as voices for jungle animals awakened by the . In the final two-minute commercial, a couple of kids playing a video game at home are stunned as players spill out of the screen into their living room ready to rumble. . For Super Bowl LVI, everyone from Zendaya to Paul Rudd, the kids from . Here, Scrubs stars Zach Braff and Donald Faisonneighbors living in adjacent homes, were supposed to believeend up (literally) singing a song of praise for the idea of internet without b.s, following Braffs musical lament about his current overpriced service. Burger Buzz. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. When I see a problem, Parton says, Im going to fix it. And even worse, the spot brings to mind another light beer campaign set in a bowling alley with athletesrival Miller Lites classic Tastes great, less filling., More from Ad Age: Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Were back at the Superior Bowl. And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. All-electric? More from Ad Age: QuickBooks to air first Super Bowl spot for its own brand. In a teaser, the sloth is in the trailer of rapper Megan Thee Stallion, who herself is enjoying the newest chip flavor. Occurred on April 16, 2022 / Puerto La Cruz, VenezuelaInfo: Man helps save sloth from being in the middle of the road. Dave Quinn. The same kvetching naysayer we all know from HBOs Curb Your Enthusiasm is shown throughout history, dismissing various great leaps forward as theyre introduced, including the fork, the indoor toilet and the light bulb. Voice Over, Charlie Puth . Either its in-your-face artiness/edginess works for you, or it doesnt. Making far feel close.. A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. The top 10 Super Bowl commercials that have already generated the most buzz online this year. To put that into terms many of the big game's advertisers will understand, that's about 160 bitcoin . Inexplicably, former Jets quarterback Joe Namath gets not one but two cameos, leaving us pondering how a 78-year-old retired athlete who does direct-response spots for Medicare personifies risk (maybe its the nail-biting choice of Part A or Part B?). Why You Might Recognize The Song In Flamin' Hot's Super Bowl 2022 Commercial Youtube By Savanna Swain-Wilson / Feb. 10, 2022 12:18 pm EST If there's one thing Frito-Lay will do come Super Bowl time, it's bring the fire not only to its snacks, but also to its commercials. Lohan, it seems, has finally made her way into the Judgement Free Zone. Caddy: Zero. Wed have laid odds with one of the seemingly hundreds of online betting brands in the Super Bowl that it couldnt be doneespecially since this spot risks portraying Alexa as a mind reader amid public paranoia over data and cyber stalking. For advertising nerds, the comeback of Super Bowl icon the E-Trade Baby is the ad equivalent of Deion Sanders, Brett Farve or Reggie White swarming back onto the gridiron. But Waddingham does her best to redeem the narrative, comedically chewing the scenery here alongside her fancy hairless cat. Some people probably thought their TVs somehow switched to old-school screensaver mode, but the quick-witted among us dutifully pointed our phones at the code and were redirected to a web page inviting us to get $15 in free Bitcoin for signing up along with a chance to win a chance to win $3 million in prizes. Its Big Game spot shows a special ops team swooping in from helicopters and underwater bunkers on a mission to outfit a vehicle with WeatherTechs laser-measured floor liners, no-drill mud flaps, cargo liner, BumpStep, seat protector and CupFone. While we appreciate the military precision with which WeatherTech aims to preserve and protect our cars carpet from the scourge of mud, the backseat from the despair of pet hair and the heroism of the BumpStep (what the heck is a BumpStep anyway, and what does it safeguard? In voiceover, we briefly hear from people of color who testify, in personal terms, to that fact as we see photos of them that look improperly exposed. What does this moment for hip-hop mean to you? The absurd charitable appeal here is more clear if youve also seen Partons spot, but just in case, some on-screen messagesVERIZON PHONES NEED YOUR HELP and A&T PHONES NEED YOUR HELPpop-up to drive home the point that phones that are not on T-Mobiles network need to be rescued from their inferior 5G service. Koepka: Zero? Jon-as? queries an incredulous Leslie. This ad basically says the quiet part out loud: that a lot of automotive marketing is about convincing aging dorks that they can climb out of their midlife (or late-life) Schitts Creek by buying the right cool car. With a typical audience of about 100 million U.S . More from Ad Age: Zendaya sells seashells in Squarespaces Super Bowl commercial. But the most incongruent thing of all in this oddball mashup of an ad may be the product itself: Bud Light Next, a new zero-carb brew. Chevrolet. ), the execution of this ad just doesnt work. go figure), the furious Waddingham instantly folds. (Yo, Zeus! Tolkien fans were in for a treat during the third quarter of the Super Bowl when Amazon released its first official trailer for its highly anticipated TV series, "The Lord of the Rings: The Rings of Power.". Marketers still, of course, had to grapple with plenty of pandemic restrictions and uncertainty as they produced this years crop of Big Game ads, but it seems as if pretty much everyone just collectively decided to go with the flow and not let the recurring darkness of real life intrude on the commercial entertainment. Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. The storyboard for this commercial must look like someone mixed cole slaw with confettiand then spilled glitter and sawdust on it. Is this a commercial for a razor or a Disney movie? All that said, this is Ad Ages annual Super Bowl Ad Review, so lets forget, for a moment, about the overarching trends and the bigger marketing lessons. Famous golfer and social media influencer Paige Spiranac is now Inside Edition's special Super Bowl correspondent. It's a group of strange ads that perfectly encapsulate the strange times we find ourselves in. 2022 NBC Universal . Which makes the small print that fleetingly flashes on screenFantasy sequence, do not attemptas much an existential reality check as a legal disclaimer. The engines rev and the pair peels out. A fourth Tundra slides into formation, driven by Nick Jonas. With its tagline, Well drive you happy, the brand seems to be accepting some responsibility for having triggered this womans crisis, but its obvious she was a basket case even before she encountered Carvana. To the strains of gentle flute music, an unkempt middle-aged dude floats down a river on a makeshift raft, arriving at Irish Spring, a mystical land where stinkiness is unwelcome, as one stern resident pointedly declares. The commercials -- which cost $6.5 . Theres insistent banging on the apartment door. Set with the Hollywood sign as a backdrop on this year's big game, much of the anticipation and expectations were for the Super Bowl 56 commercials to follow in the entertainment footsteps associated with the city. Actor. More from Ad Age: Eugene Levy looks badass in Nissans Super Bowl ad. The advert starts with a child on top of a tree finding best position he could hid to eat the chips and enjoying some scenery view. Booking.com says its definitely not lit. Evil For GM Mike Meyers,. Instead, Thee Stallion takes the form of an animated songbird and Puth is presented as an animated fox. Touchdown achieved as mom and dad enter the room to see their house destroyed. After a few heart-stopping maneuvers, the trio comes to rest at the crest of a snowy hill. Go to cart. Around the table they exchange the usual pleasantries and some witty banter. As the Cincinnati Bengals and Los Angeles Rams faced off in Super Bowl 56, advertisers spent the game's commercial breaks going head-to-head in a . 2018 Doritos Super Bowl 52 Commercial - Little Donald Trump. ICYMI, Flamin' Hot released its very own commercial dedicated to the spicy flavor for the 2022 Super Bowl. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Never deal with flaky buyers again, an announcer declares as our protagonist snaps out of her reverie (or whatever that was) and we learn that she ended up selling her car to (non-flaky) Vroom. Used car e-commerce company Vroom was the first spot to hit the digital airwaves, a catchy musical number orchestrated by "La La Land" choreographer Mandy Moore. Were really warming up to you, kid, says the thermostat. Budweiser reminded viewers that "better days are ahead" with its new Super Bowl commercial. Once verified, the information you provide will be displayed on our site. It comes off like Toy Story without the parody. Amid this action, rhumba-style music plays, oddly accented with high-pitched warbling reminiscent of a Disney princess. What happened? asks mom. However jokingly delivered, the Im-a-celebrity elitism doesnt quite resonate for Hart, who has scads of everyman appeal. Until now. At least theyre sure to get the inside joke that the clown schools ice cream machine is still broken. 1 min read. Evil, of course, is unimpressed by that prospect, which prompts a free-for-all of contentious banter, complete with a sudden interjection from Frau Farbissina (Mindy Sterling), who insists that, You must save the world first, then you can take over the worlda mission statement of sorts that Dr. Shes operatically self-absorbed and entirely unable to read a room (she raves about Carvana at her workplace, at her sons workplace, at her sons wedding, etc.). Doritos Dogs - Super Bowl 2016 Commercial. So we were excited for this commercial, until we realized we were blinded by nostalgia. Yep, this thrillingly trippy art project is, go figure, nothing more than a commercial for a lighter-than-light beer. Not so hot. Putting the baby in this commercial is rather like featuring Alexander Graham Bell in a spot for iPhone 13. There, the rowdy Barbarians and the snooty Romans finally bond over tasty avocado-based snacks and piles of guacamole. Caddy: Yeah, zero. - 1 day 8 hours ago, By Its a dopey conceit for an adand a confusing one, given that its running amidst other spots for apps that involve actual (online) betting. ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). And two, is the canine chasing after the human for companionship, or is it jonesing for a jolt? est. Hopefully, the superimposed warnings not to actually eat the products actually workbut we wonder if the plan all along was to secretly encourage a TikTok challenge given the ads use of the Capone Oh No song so ubiquitous on the platform. We get it: This razor offers a speedy, dead-skin-cell-free shave. Look, anything featuring Larry David is bound to be special. Kudos to Planet Fitness for featuring someone actually relevant to the product. 10 Best New Super Bowl Commercials 2022 Dalibor Truhlar 260K views 6 months ago February Jazz Music at Bookstore Caf Space Cozy Relaxing Winter Jazz Music to Reading, Study 4K Coffee and. And, as they have done in recent years, many advertisers have already released their spots on social media in the days leading up to the big game between the Los Angeles Rams and the Cincinnati Bengals. A little juice!, a fellow golfer calls out to Zeus from his running-on-low golf cart. OK, sure, it was all of those thingsat least if you subscribe to the theory that three or more of the same sort of commercial in the Super Bowl makes for a trendbut mostly it was the Incrementally-More-Fun-Than-Last-Year Bowl. More from Ad Age: The Super Bowl has gone to the (robot) dogs with Kia and Sam Adams both plugging electric pooches. Fabled quarterback Peyton Manning, golf great Brooks Koepka, soccer standout Alex Morgan and ballers Jimmy Butler and Nneka Ogwumike are primed for competition at the Superior Bowluntil tennis superstar Serena Williams coolly strides in. More from Ad Age: Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands. It just makes me . Mayor Fieri declares that Bud Light Seltzer Hard Soda has the loudest flavors ever, and his subjects obligingly act overjoyed, probably to avoid a brutal crackdown by Dear Leaders henchmen. Were not certain, but it successfully appeals to the sloth in us. More from Ad Age: Watch: Caesars Sportsbook unveils its Super Bowl commercial. The 60-second spot features. While he speaks, land masses magically slide back together, seas crash into one and sandy deserts appear to converge. The Kellogg School Super Bowl Advertising Review, an annual ranking from Northwestern University's business school, reported shortly after the game on Sunday that Reddit's commercial was among . The minute-long spot includes a. The teaser gave a sneak peak of the epic drama set thousands of years before the events of "The Hobbit" and "The Lord of the Rings" books. More from Ad Age: See Vrooms new Super Bowl commercial about buying cars from consumers. Davids dialogue and delivery is delightfully anachronisticits basically straight out of Curbwhich makes the elaborately staged historical scenes somehow even funnier. And the ads certainly didn't miss the proverbial mark. Its time to build more trust. Cue a voice-over, raising our hopes for some sort of explanation. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Now, in 2022, you need $6.5 million to air a 30-second spot: the most expensive average cost for a Super Bowl commercial in NFL history. It was the Crypto Bowl! Its T-Mobiles way of hyping its 5G home internet service and its, well, fun in a low-key, unmemorable way. The 2022 Super Bowl will air Sunday, Feb . Zeus resentfully obliges.). This commercial isnt just keeping up, its ahead of the pack as the perfect microcosm and pinnacle of an overly celebrity-fied Super Bowl. By. In Crypto.coms ad, Lakers star LeBron James meets his younger self for a pep talk. The increased entertainment value (and decreased earnestness) came, in part, via absurdist humor (thanks, Pringles! Before the 2022 Super Bowl game brings the Rams and the Bengals face-to-face to compete on February 13, Frito-Lay has premiered a "Flamin' Hot" commercial. Suddenly the adult is acting like a petulant child: You vultures! Its done with eerie precision, thanks in part to Chevy and its agency working with Sopranos creator David Chase and Phil Abraham, director of the shows title sequence. More from Ad Age: FTX is giving away free bitcoin as part of its Super Bowl commercial. The tongue twister is narrated by none other than rapper Andr 3000. Paralympian Brian McKeever and his older brother Robin are featured in this vehicle manufacturer's inspiring commercial. A financially savvy baby. And do it in eight days. Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. Frito-Lays message is clear: These snacks are flamin. Really, we do. Top 5 Super Bowl Commercials of 2022 FTX Cryptocurrency Exchange. Watch Super Bowl commercials 2022 Amazon featuring Scarlett Johansson and Colin Jost Worst Super Bowl commercials 2022 Cheetos: 'Push It' There's only one commercial that has used "Push It" appropriately in the last 25 years of commercials, and this Doritos ad wasn't. (For the record, the Ad Age Super Bowl Ad Review team is evenly split.) Matching mom and baby First Mothers Day mommy baby sloth matching shirt and bodysuit gift set - great gift for Mothers Day 22MD-010-Set . Were not sure how Wallbox figures electrocution is funny, but were not amused. Chelsea Ritschel. 2 Rhetorical Analysis of Super Bowl Commercial Adverts The advertisement that I chose by the Super Bowl was "Push it Flaming Hot". With less than a week to go before the 34th USA TODAY Ad Meter ratings kick off (on 2/9), several brands have already cut to commercial and released their 2022 in-game Super Bowl ad. Barbie. As he spies a pile of invoices, the barkeep looks over to the establishments stage, where a customer performing karaoke murders the same tune. Download the 2023 Super Bowl TV Ad Report from iSpot Today. Watch every star-studded 2022 Super Bowl commercial. Super Bowl Sunday will be, per usual, jampacked with ads. Not to mention celebrity pairings both expected (Seth Rogen and Paul Rudd for Lays, Scarlett Johansson and Colin Jost for Amazon Alexa) and unexpected (Arnold Schwarzenegger and Salma Hayek Pinault for BMW). By Rachel Schonberger Updated February 13, 2022 at 10:10 PM EST . Or sooner, if you can find the remote fast enough. The original premise was that E-Trade made online investing so easy a baby could do it, but now digital trading is part of our everyday lives. Virtual miniature NFL legends come to life in this commercial by the league. In this spot, Carrey camps it up, marveling at Verizons 5G Ultra wideband internet for home and business thatshockinglydoes not require an installer. Alexa: Top last years Amazon Super Bowl ad with Michael B. Jordan. Koepka: Zero? Young LeBron declares that the future is crunk!which amuses present-day LeBron and prompts him to ask, Anything else you wanna know?. (When Caesar asks, Which one of you legendary quarterbacks is gonna pass me the gravy?, Cooper reaches for it, only to be admonished by Caesar: I said legendary. Eli complies.) Barbie's dream house and Anna Kendrick are the focus of this loan provider's commercial. The NFL promised a blockbuster ad this year, and weve been girding for a touchdown, given that the league leaked some intriguing details: Its spot would feature puppetry, CGI and an all-star slate of gridiron giants, including Walter Payton, Rob Gronkowski, Ray Lewis, Aaron Donald, Deion Sanders, Marshawn Lynch, Kyler Murray, Al Michaels and more. We initially wondered about this approach given that cord-cutting is already so common, but then the genius of it dawned on us: Carrey is the perfect choice to reach boomers still clinging to cable. Football! answers granny. Intuit has done some solid Big Game spots in the past, so we expected moreor at least more clarityfrom this spot. For one, the driver is a woman. Joining the comedy champ were fellow Austin Power slum, Seth Green, Rob Lowe, and Mindy Sterling, who took to the small screen to promote General Motors' line of electric vehicles. The critters themselves are adorable and appealing hey, who doesnt love a sloth?and the use of Salt-N-Pepas Push It is entertaining. Oh hey, Jones! cries Rashida. Turkish Airlines, of course. More from Ad Age: Behind the Super Bowl electric vehicle ad blitz. Watch NFL NBA Soccer NASCAR Motors Golf Cycling Horses MLB Oly NHL On Her Turf NCAA BK NCAA FB AA Bowl USFL Podcasts Dog Show Skating Rugby Tennis MORE. As they careen off-road, a third driver zooms up alongside and splatters mud over Leslies windshield. FTX's spot starred Larry David. More from Ad Age: Gillette is back in the Super Bowl for first time in 16 years. Or, maybe you got an error message, because, as Coinbase put it, that was more popular than we thought. Exactly what you were served depended on your timing and your luck (hey, just like crypto investing!). His toilette perfected, our fully exfoliated protagonist stands before a door, which mystically melts away, and he strides into what appears to be a bar.
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